the growth of the company through a strong distribution to the MENA region.We’re always oriented towards the satisfaction of our customers and consumers besides assuring the quality of the different product categories offered by the company, as well as execute trades translating to better and stable profit margins through hedging on Chicago Board of Trade (CBOT) futures.
Quality
Producing top quality products to our customers is our number one priority. Through employing expertise from around the world, we are constantly up to date with the latest in the field for the benefit of our customers.
Human Resources
The factory is managed by human expertise, and operated by highly qualified technicians and experienced workers who are dedicated to achieving our vision and mission. We care about our people and intend to improve their well-being and the environment that they work in to maintain a better life for them.
Safety
The safety of our employees is just as important as the safety of the products we provide to our customers. We are committed to provide a healthy environment to our workers by implementing strict safety standards and procedures based on the best practices and regulatory standards.
Technology
The factory created a breakthrough in the industry by having a leadership role in automation; creating a fully automated factory with state of art technology to enhance the accuracy, repeatability & volume production, reduce human error and increase safety of our employees.
Integration
Starting from the finest beans and ending with our bottled brands, we are the one and only facility in the region that is fully integrated with the latest and state of art technology. This gives us the competition.